The Customer Priority Factor (CPF) is a metric used by Six 9s to determine the most important attributes for each dimension of the customer relationship and to prioritize research results and corrective actions. Those attributes with high CPFs relative to other attributes are those with the highest priority for customers overall, customer segments, and individual customers. In analyzing customer research results, the CPF can help clients determine where to invest finite resources. Attributes with high CPFs should be considered first for corrective action if the ratings for that attribute so indicate.